Hawken (The Ecology of Commerce) and Amory and Hunter Lovins of the Rocky Mountain Institute, an environmental think tank, have put together an ambitious, visionary monster of a book advocating “natural capitalism.”
The short answer to the logical question (What is natural capitalism?) is that it is a way of thinking that seeks to apply market principles to all sources of material value, most importantly natural resources. The authors have two related goals: first, to show the vast array of ecologically smart options available to businesses; second, to argue that it is possible for society and industry to adopt them.
–Publishers Weekly
On its first publication 10 years ago, Natural Capitalism rocked the world of business with its innovative new approach – an approach that fused ecological integrity with business acumen using the radical concept of natural capitalism.
This 10th-anniversary edition features a new Introduction by Amory B. Lovins and Paul Hawken which updates the story to include the successes of the last decade. It clearly sets out the path that we must now take to ensure the future prosperity of our civilisation and our planet.
Rocky Mountain Institute. 40 Years of Impact
In 1982, Rocky Mountain Institute was founded as a 501(c)3 nonprofit aiming to radically improve America’s energy practices. RMI’s data-led focus on efficiency, whole systems analysis, and levering business to drive change has since extended our influence globally, transforming businesses, revolutionizing energy systems, and improving national economies along the way.
In recent years, the rise of the climate crisis and the need to transition global energy systems away from fossil fuels has amplified the need for and impact of our mission, to help usher the world toward a clean, prosperous, and secure low-carbon future for all.
See also: Amory Lovins. Climate: Making Sense and Making Money. 1997. RMI.
See also: Paul Hawken. “Natural Capitalism | We can create new jobs, restore our environment, and promote social stability. The solutions are creative, practical, and profitable.” Mother Jones. Mar/Apr97.
See: Marcellus Shale Coalition
See: Natural Gas Industry Shills Use the Media to Mislead the Public – Here’s How to Spot Them
See: U.S. Speaker Nancy Pelosi: The Gavel: Draining The Swamp
See: Chevron Human Energy Stories | Addressing Climate Change
See: Ceres Principles – Corporate Environmental Conduct
See: Fueling Washington
See: Coalbed Methane Development: The Costs and Benefits of an Emerging Energy Resource
