What The Frack? Gas Industry’s Multimillion-Dollar Campaign Demonizes Hydraulic Fracturing Bill
As opposition mounted, gas companies launched multimillion-dollar public relations campaigns promoting shale as economic salvation and energy independence. Slick ads and sponsored studies emphasized jobs and lower prices. Critics countered with air samples and water tests. The messaging battle revealed a deeper reality: billions were at stake, and public perception mattered almost as much as geology.
Source: The Wonk Room (2009) Read More