In 2012 TakePart transitioned to become Participant media:
Articles on Participant concerning “fracking”: https://participant.com/search/node?keys=fracking
TakePart was a website operated by Participant Media, a motion picture studio that focuses on issues of social justice. TakePart was founded in 2008 to promote Participant Media’s films as well as make viewers aware of the social advocacy efforts of Participant’s outreach partners.[1]
TakePart produced a website with a daily cycle of original articles, blogs, and videos on the culture and lifestyle of change. Topics of coverage included animals, arts, food, education, the environment, green tech, politics, culture, health and innovation. The site also provided ways for users to take action on the issues they read about. TakePart also offered services including custom content creation and campaign building to NGOs and brands looking to create social impact.
One of TakePart’s first media campaigns to win public notice was its activism about the 2008 semi-documentary film, Chicago 10.[3]
In 2009, TakePart released GiveABit, an iPhone application which solicits charitable donations for Participant Media’s nonprofit advocacy partners from iPhone users once a day.[1] In 2011, advertising executive Chad Boettcher was hired by Participant Media to oversee an expanded social action outreach via the TakePart Web site.[4][5]
The TakePart.com website was a major aspect of the marketing campaign for the 2011 motion picture Contagion.[6] By year’s end, more than 2 million people had visited the TakePart Contagion page.[4]
At the end of 2016 Participant Media merged TakePart’s studio operations into its own and shut down its website as part of a strategic move.[2]
Original information from site accessed in 2011:
“TakePart.com is an independent online community that connects its members directly to the issues that inspire them to engage, contribute and take action. Our team of editors, writers, and researchers curate and deliver actions in context with in-depth primers (click to learn about this archived taker-part/participant media page) to the social, environmental, political and cultural issues of our day.
Our growing global community includes citizens, activists, and large and small non-profits. We invite local and community groups to interact, explore issues, share resources, develop campaigns and use our platform to promote the causes they care most about.”
About Participant Media today:
Participant was founded in 2004 by social entrepreneur Jeff Skoll, with a commitment to creating content that stands at the intersection of art and activism. As the leading global media company dedicated to entertainment that inspires audiences to engage in positive social change, Participant partners with key nonprofits and NGOs to drive real-world impact and awareness around today’s most vital issues on a global scale.
Participant is a key part of Jeff Skoll’s innovative portfolio of commercial and philanthropic enterprises that also includes The Skoll Foundation and Capricorn Investment Group. Together, the Jeff Skoll Group ecosystem addresses the world’s most pressing issues and drives large-scale social impact across the globe.
CEO David Linde is responsible for leading the company’s overall strategy, day-to-day operations, content creation, advocacy, strategic investments and acquisitions. Linde’s background spans production, global distribution and building multiple companies from the ground up. In keeping with Skoll’s original vision for the company, Linde leads the executive team as it continues seeking to entertain and inform through meaningful content that compels social change.
Participant’s films have earned 86 Academy Award® nominations, including 2022’s historic triple nomination for FLEE, and 21 wins, including Best Picture for Spotlight and Green Book; Best Documentary Feature for An Inconvenient Truth, CITIZENFOUR, The Cove and American Factory; and Best Foreign Language Film for Roma and A Fantastic Woman. Participant also has earned 44 Emmy® Award nominations and 11 wins, including two wins for the groundbreaking When They See Us.
Additional major film releases include The First Wave; Judas and the Black Messiah, JOHN LEWIS: GOOD TROUBLE; Just Mercy; Dark Waters; RBG; Wonder; He Named Me Malala; Lincoln; Contagion; The Help; The Crazies; Food, Inc.; Charlie Wilson’s War; and Good Night, and Good Luck.
Participant’s growing television slate includes such acclaimed series as award-winning filmmaker Rachel Dretzin’s Keep Sweet: Pray and Obey; America to Me, the 10-part docuseries from award-winning filmmaker Steve James; as well as his follow-up series City So Real on National Geographic; and sci-fi drama series Noughts + Crosses.
Participant has partnered with many of the world’s most renowned filmmakers including Steven Bognar, Bong Joon Ho, Margaret Brown, George Clooney, Alfonso Cuarón, Jonathan Demme, Ava DuVernay, Stephen Gaghan, Alex Gibney, Davis Guggenheim, Steve James, Robert Kenner, Spike Lee, Richard Linklater, John Madden, Errol Morris, Joshua Oppenheimer, Laura Poitras, Dawn Porter, Tom McCarthy, Jonas Poher Rasmussen, Julia Reichert, Steven Soderbergh, Steven Spielberg and Gus Van Sant.
The only major US entertainment company whose social and environmental impact has earned a B Corp Certification, Participant is uniquely positioned within the industry to engage a rapidly growing audience around socially conscious storytelling.
Participant believes that diversity is a source of strength, that inclusion is essential to progress, and that equity is an imperative for impact.
Participant website about page: https://participant.com/about-us
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